In an extremely competitive market, it is important for any enterprise to rank its own product among those of its competitors.
This not only applies for total cost; also the individual function cost needs to be considered to identify a competitive advantage or optimization potential.
In addition to determining the functionality, a benchmarking analysis of competitors‘ products also reveals the technical solution's cost, the possible selling price as well as the underlying requirements, thus providing valuable insight for the own product's strategy and realization.
We regularly carry out compehensive benchmarking studies for our customers.
Often these studies not only include one or more competitor products but also our customer's product in order to improve comparability with a uniform benchmark.
What are typical project phases?
The benchmarking objective is defined. Which items should be focused upon and which questions need to be addressed?
The assumptions and premises for the cost analysis are defined. Typical items compiled in this step are product volumes, lifetime, SOP dates and manufacturing location, but also value chain structures and exchange rates.
In this phase, the products are methodically disassembled. This includes identifying the assembly sequence, measurement of mechanical parts and the identification of electronic components.
The product is costed in accordance with the pre-defined assumptions. Costing methods vary depending on technology and objectives: bottom-up calculation, parametrical costing, market pricing.
Presentation and Conclusions
The results are processed and presented to the customer with the desired level of detail. This phase can be followed by a more in-depth analysis of specific topics, if so desired by our customer.